WiiM – Official Playlist
WiiM is a modern audio brand known for affordable music streamers, streaming amplifiers, DAC/streamer units and multi-room audio products. The brand became popular because it brings features normally found in more expensive hi-fi streamers — app control, Spotify Connect, TIDAL Connect, Qobuz, internet radio, HDMI ARC, room correction and hi-res playback — at very competitive prices.
Started: around 2021–2022
Company behind WiiM: Linkplay Technology
Main focus: affordable hi-res streaming and smart home audio
WiiM presents itself as a brand focused on simple, affordable hi-fi and lossless audio systems.
What WiiM makes
| Category | Examples |
|---|---|
| Music streamers | WiiM Mini, WiiM Pro, WiiM Pro Plus, WiiM Ultra |
| Streaming amplifiers | WiiM Amp, WiiM Amp Pro, WiiM Amp Ultra |
| Smart speakers | WiiM Sound, WiiM Sound Lite |
| Subwoofers / ecosystem products | WiiM Sub Pro |
| App / multi-room platform | WiiM Home app |
Top 3 successful / important WiiM products
| Product | Type | Why it is successful |
|---|---|---|
| WiiM Mini / WiiM Pro | Music streamer | Made WiiM popular by offering simple, affordable streaming for existing hi-fi systems. Great for adding Spotify, TIDAL, Qobuz, internet radio and multi-room audio. |
| WiiM Pro Plus / WiiM Ultra | Streamer / DAC / preamp | A step up in sound quality and features. WiiM Ultra is the more premium streamer with touchscreen-style control and stronger system integration. WiiM’s product page positions the Ultra as its flagship streamer. |
| WiiM Amp / Amp Ultra | Streaming amplifier | Very successful because it combines streamer, DAC and amplifier in one compact box. The WiiM Amp is rated at 60 W per channel into 8 ohms, while the Amp Ultra is reported at 100 W per channel into 8 ohms. |
Sound character
WiiM products are usually known for:
Clean and neutral sound
Very good app control
Excellent streaming features
Strong price/performance
Easy multi-room setup
Good room-correction and EQ options
WiiM is not a luxury hi-fi brand like McIntosh or Sonus faber. It is more of a smart modern audio brand for people who want serious streaming features without paying extreme prices.
Price range
| Level | Typical price range |
|---|---|
| WiiM Mini / entry streamers | about €100–€150 |
| WiiM Pro / Pro Plus | about €180–€250 |
| WiiM Ultra | about €350–€400 |
| WiiM Amp / Amp Pro | about €350–€450 |
| WiiM Amp Ultra | about €500–€600 |
Overall rating
Overall brand rating: 4.6 / 5
Strengths: excellent value, very strong app, wide streaming support, compact design, good sound for the money, ideal for upgrading older hi-fi systems.
Weaknesses: not as premium-built as expensive high-end brands; some models depend heavily on the app; pure audiophiles may prefer streamers from brands like Naim, Cambridge Audio, Eversolo or Lumin.
Best for: listeners who want affordable, modern and easy hi-fi streaming for Spotify, TIDAL, Qobuz, internet radio, TV audio and multi-room listening.